General Filters, Inc. is pleased to announce the promotion of Tony Burks to Vice President of Sales and Customer Service, effective immediately.Tony joined General Filters, Inc. September of 2012, following a five-year term in sales management at GE and two years managing Product Development and Marketing at Latham Corporation. Since joining the company, Tony has been a key member of General Filters’ Strategic Planning Group, designing and executing sales campaigns, and assisting the efforts of national sales representative agencies. He has worked tirelessly to build productive relationships with customer partners and to fully understand their needs, so that the company can make the necessary changes to better meet them. His efforts have very quickly garnered positive sales growth, after 3 years with relatively flat sales.
General Filters Companies have been working to increase focus on customer service throughout the organization by adding to their Technical Support staff, implementing a state-of-the-art telephone system, providing product training to customers, tracking metrics that highlight order fulfillment timing, and adding a full-time Product Quality Manager, Samantha Coe. Additionally, two new engineers were added to the lineup: Product Engineer Bill Turnau and Manufacturing Engineer Derek Bruce.
In his new role Tony will ensure that customers experience service excellence throughout their interactions with General Filters, Inc., helping to build a solid foundation for years to come.
