Where Quality Craftsmanship Meets Genuine Care
From Beginnings in Detroit to Homes Across north America
For nearly 90 years, with the Redner family members still actively involved in the company’s day-to-day operations, we’ve remained true to one simple promise: to care deeply about the air people breathe. From our family roots in Michigan to homes nationwide, our company has grown through craftsmanship, integrity, and innovation, without ever losing sight of what matters most.
Founded in Detroit
Supporting the War Effort
Expanding Operations
New Detroit Home
Growth into Canada
Relocation to Novi, Michigan
Model 250 Humidifier Introduced
Model 1040 Humidifier Debuts
AC 1 Air Cleaner Introduced
Steam Humidifiers Introduced
Gar-Ber® Acquisition
Dehumidification Expansion
Advanced Air Solutions
Brand Logo Refresh
Model 3200 Evaporative Humidifier Introduced
Our Brand of Care
Care in Every Product
Every General product is designed, tested, and manufactured in the U.S. with precision and pride. Our commitment to quality guarantees lasting performance, dependable comfort, and healthier indoor air for years to come.
Care in Every Partnership
Care in Every Home
At the heart of it all is the home. Our products are made to protect what matters most — the health, comfort, and wellbeing of families — so every person can really, truly breathe in the difference.
OUR NETWORK OF PARTNERS
Collaborating for Cleaner, Healthier Homes
Across North America, our network of certified contractors and wholesalers brings General’s mission of care and quality to life, ensuring every system is sized, installed, and balanced for lasting comfort, efficiency, and peace of mind.
Purpose in Every Breath
Our purpose is simple: to improve lives through healthier air. We do this by caring for families, protecting homes, and partnering with contractors and wholesalers who share our goal. Together, we turn care into action: one product, one partnership, and one home at a time.
We act with honesty and fairness in everything we do, upholding trust with each other, our partners, and our customers.
We deliver superior quality products and services, always striving to exceed expectations and set the industry standard.
We believe the right people and partners are key to success, fostering teamwork, mutual respect, and shared growth.
We encourage initiative and creativity, continuously improving to find better ways to serve our customers and communities.
We listen closely to our customers and partners, providing high quality, personalized care that ensures more than their long-term satisfaction.
We embrace learning, development, and progress, building lasting success for our company, partners, and the people we serve.
Our Family of Brands
Through developing our own brands and acquiring others, we’ve built a trusted portfolio spanning whole-home indoor air quality and heating oil and industrial filtration solutions.
Whole House Indoor Air Quality
GeneralAire has helped families breathe easier with whole-home humidifiers, dehumidifiers, and air cleaners designed to bring lasting comfort, health, and balance to every indoor environment.
Home Heating Oil & Industrial Filtration
General Fuel Oil Products®
Gar-Ber®
Trusted by technicians for generations, Gar-Ber produces precision-engineered oil filters and accessories that extend system life and safeguard performance in even the toughest conditions.
Unifilter®
Built on precision and reliability, Unifilter crafts high-efficiency filter media and systems that keep HVAC performance consistent, protecting equipment, improving air quality, and reducing energy use over time.
Memberships & Awards
Meet the Team
Behind every product and partnership is a team of dedicated professionals who carry forward our legacy of quality, innovation, and care.
JOIN THE TEAM
Send your resume to: Kim Jess at kimj@generalfilters.com
