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Terms of Use

General Filters, Inc. Terms of Use

  1. Intellectual Property
  2. User Comments / Ideas
  3. User Content Responsibility
  4. Termination of Your General Filters, Inc. Account
  5. Third Party Links
  6. Accuracy
  7. General Filters, Inc. in Social Media
  8. These Terms & Conditions May Change

Intellectual Property

You acknowledge and agree that all content and materials available on this site are protected by copyrights, trademarks, service marks, patents, trade secrets, or other proprietary rights and laws. Graphics, documents, images and articles contained on this website are the copyrighted work of General Filters, Inc.  They may not be incorporated in commercial documents without prior expressed written approval and permission from General Filters, Inc., In addition, you agree that General Filters, Inc. will have the opportunity to review such materials prior to printing, reproducing, publishing or going “live”.  Your use of our company name, brands, images, logos or other proprietary property of General Filters, Inc. gives us the right to host, publish, advertise, market, and use such materials at our discretion. You agree that any copies made of these documents or articles shall retain the integrity of all copyright, trademarks, logo design and other proprietary notices contained herein and therein. Any materials produced may not be sold for profit.

User Comments / Ideas

We welcome your comments and thoughts about our website. By registering with our site, submitting a ticket, downloading files or otherwise interacting with our site, you agree to be bound by the terms and conditions as written.

Any comments, feedback, ideas, messages, suggestions or other communications sent to our website shall be and remain the exclusive property of General Filters, Inc. Company Brands. We may use, disclose, publish and distribute any material you submit for any purpose whatsoever, including any original or creative ideas such as stories, videos, photos, product ideas, computer code or artwork. We may use such materials without any liability or compensation to you.

You agree to hold GeneralAire® and other General Filters, Inc. Brands, our employees, representatives and officers harmless from and against any and all claims, damages of any kind related to your use of this site, our social media pages or external partner sites.

User Content Responsibility

General Filters, Inc. is not responsible for user content.  We do not guarantee truthfulness, accuracy or reliability of User Content, nor do we endorse or support any views or opinions expressed in User Content. You are solely responsible for your own User Content, including, for example, any communications and submissions made under your General Filters, Inc. account. Always keep a copy of anything you submit because we are not responsible for lost or damaged User Content. Proof that you submitted User Content is not proof that we received anything.

Termination of Your General Filters, Inc. Account

Users who have registered with our site, submitted a ticket or have otherwise interacted with our site through feedback, comments, ideas, messages, suggestions and other communications shall find their account registration revoked under the following circumstances:

  • If you use profanity or vulgarity in any message sent to our company and / or employees
  • If you tarnish the reputation of our company, employees, products, brands, customers or other General Filters, Inc. associations
  • If you submit text or images that contain violence, nudity, vulgarity or are of generally poor taste
  • If you threaten, bully, exploit, insult, abuse, harass or otherwise harm General Filters, Inc. employees, associates, business partners, customers or property
  • If you do anything that impairs other people’s use or enjoyment of our website, social media sites or other community associated sites
  • If you submit information that is false or misleading
  • If what you send contains computer viruses or other disruptive, damaging or harmful files or programs.
  • If you try to gain unauthorized access to private areas of our site
  • If you submit unsolicited advertising, promotional or marketing materials or spam, phishing or other unsolicited messages
  • If you submit personal information about another person without their expressed written consent
  • If you, in any way, harm our online services or our computer systems or any third party computer systems

In addition, General Filters, Inc. reserves the right to report those persons having engaged in the activities described above to appropriate authorities for possible fines, penalties and / or prosecution.

Third Party Links

This website may contain links to other websites not controlled or maintained by General Filters, Inc.  Any materials, publications, endorsements, or personal opinions appearing on such external websites are not controlled by, sponsored or approved by General Filters, Inc. The links are provided only to assist our customers and business associates in finding information needed as easily and expeditiously as possible. Users who find false, incorrect or misleading information on such external sites are encouraged to contact General Filters, Inc. so that we may take appropriate steps to correct such information. While we are not responsible for other website content, please inform us if you find material that is offensive or inappropriate on a website found through one of these links.


General Filters, Inc. makes every reasonable effort to ensure the accuracy of information published on our website and any social media websites; however, it is human nature that accuracy cannot be guaranteed 100% of the time. We therefore do not guarantee 100% accuracy.

General Filters, Inc. in Social Media

Some General Filters, Inc. employees may be active on Social Media channels through their own personal accounts, under their own names or pseudonyms. Despite their professional affiliation with the General Filters, Inc., their posts do not represent the official position of the General Filters, Inc., and should be considered as such.

General Filters, Inc. has a separate and published a Social Media Terms Of Use. Please review this document if you plan to interact with General Filters, Inc. through Social Media sites.

These Terms & Conditions May Change

This agreement remains in effect for the duration of your use of or registration with our site.  General Filters, Inc. reserves the right to update or modify these Terms & Conditions at any time without prior notice. For this reason, we encourage you to review these Terms & Conditions whenever you purchase products from us or use our website.  Changes to our Terms & Conditions do not constitute a waiver of prior misconduct and actions to be taken against them.


If you have any questions regarding our Terms of Use Policy, we will do our best to answer them. Here's how to contact us:

Submit a Support Ticket

Toll Free: (866) 476-5101
Monday - Friday, 8 am to 4:30 pm EST

Write Us or Visit In Person At:
General Filters, Inc.
43800 Grand River Ave.
Novi, MI 48375

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