Leading Experts Urge Mississippi River Flood-Affected Homeowners Not to Use Bleach to Clean and Prevent Mold Damage

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Proper Steps Include Using EPA-Registered Mold & Mildew Products To Avoid Widespread Post-Katrina-Type Loss
 
ABITA SPRINGS, La., — The National Organization of Remediators and Mold Inspectors (NORMI), a not-for-profit cooperative of mold experts and professionals, is urging owners of residential and commercial properties affected by Mississippi River flooding not to use household bleach to remove potentially harmful mold and mildew from water-damaged surfaces.
 
While bleach may temporarily remove the discoloration caused by mold, the organization said only EPA-registered mold and mildew products labeled as a cleaner, disinfectant, fungicide and/or mildewstat are truly effective at killing the micro-flora that can enable mold to grow, and make property potentially uninhabitable.
 
Rising mid-Summer temperatures and humidity, and flood-soaked materials of virtually all kinds are a perfect storm for likely rapid mold growth and its attendant effects on air quality and health. Widespread recommended use of bleach alone in post-Katrina New Orleans is believed to have had devastatingly negative effects on owners’ and renters’ abilities to reclaim their homes, because of bleach’s inability to prevent mold and mildew re-growth.
 
"The bottom line is this — as research and hard experience have proven, bleach does not kill the organism at its root and can promote mold growth, allowing re-growth. While bleach is effective as an everyday quick, cosmetic fix, bleach is not the thing to use in heavy-duty situations where preventing re-growth may be critical to short- and long-term habitability," said Douglas Hoffman, Executive Director of NORMI. "No one wants to see another post-Katrina situation along the Mississippi River, so we want to leave no doubt about these facts–bleach is simply not effective for controlling mold problems."
 
NORMI has devoted part of its website to information links Mississippi River-affected property owners can follow to find local mold remediation resources, and commercial- and consumer-grade products that are EPA-registered mold and mildew disinfectants effective at killing mold and preventing its re-growth. "Products like Moldex Disinfectant, Anabec, and BacShield, as examples, are strongly recommended for those who are wanting products that really work," continued Hoffman. "We encourage consumers to become label-readers, study the ingredients, look at the testing data, and evaluate the company claims to be sure you are using safe, greener technologies."
 
Source: The National Organization of Remediators and Mold Inspectors
 
 

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Full History

1937
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Founded in Detroit

General is founded by Art and Grace Redner in Detroit, Michigan, marking the beginning of a family legacy.
1939
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Supporting the War Effort

General begins manufacturing filters for bomber ground support equipment during World War II.
1943

Expanding Operations

General moves to a new Detroit location at Schoolcraft and Grand River.
1946
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New Detroit Home

General relocates to 12890 Westwood Avenue in Detroit, strengthening operations in Michigan.
1948

Growth into Canada

Canadian General Filters Ltd. is founded, extending reach to North America.
1953

Relocation to Novi, Michigan

General Filters moved to its current location in Novi, Michigan, marking a major milestone in its evolution as a manufacturing company.
1958
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Model 250 Humidifier Introduced

The Model 250 set a new standard for whole-home comfort, helping families maintain healthy humidity and improve indoor air quality.
1962
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New Oil Filters Introduced

1969
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Model 1040 Humidifier Debuts

General Filters introduced the Model 1040 humidifier, a breakthrough product that helped define whole-house humidification.
1983
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AC 1 Air Cleaner Introduced

General Filters introduced the Model 1040 humidifier, a breakthrough product that helped define whole-house humidification.
1997
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Steam Humidifiers Introduced

The GeneralAire Model 5500 provides clean, sterile moisture with a furnace-independent design, disposable cylinder, digital diagnostics, and included humidistat.
2006
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Gar-Ber® Acquisition

Gar-Ber Spin-On residential fuel oil filters were acquired by General Filters and continue to be manufactured to the same trusted specifications.
2006
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Elite Humidifiers Introduced

2009
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Advanced TERSus Technology Introduced

2014
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Dehumidification Expansion

The acquisition of Air & Energy Products expanded the company’s whole-house dehumidifier offerings.
2018
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Advanced Air Solutions

Wi-Fi-enabled dehumidifiers were introduced under the GeneralAire® brand, and Second Wind™ Air Purifiers were acquired to expand UV air purification solutions.
2018
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Touch Screen & Wi-Fi Control

GeneralAire DH75 and DH100 whole-house dehumidifiers (75-100 pints/day) feature LCD touch screens and Wi-Fi capability via the GeneralAire App for remote monitoring.
2019
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Touch Screen & Wi-Fi Control

GeneralAire DH75 and DH100 whole-house dehumidifiers (75-100 pints/day) feature LCD touch screens and Wi-Fi capability via the GeneralAire App for remote monitoring.
2020
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Model 5500 Steam Humidifier Introduced

2020
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Brand Logo Refresh

New GeneralAire®, General Filters, and Canadian General Filters Brand Logos Introduced
2020
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Model 3200 Evaporative Humidifier Introduced

2020
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Model 4200 Evaporative Humidifier Introduced

2020
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Industry Standard Vapor Pad Lineup Introduced

2021
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BioGaskets Included in All Gar-Ber Oil Products

2021
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Introduced MERV 13 Filters

2023
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Model 4400A Fan-Assist Evaporative Humidifier Introduced