General Filters is delighted to welcome Eric Miller as the new Director of Sales and Marketing, effective Monday, July 21st. Eric brings over 20 years of extensive experience in leading successful sales and marketing growth strategies from his tenure at Owens Corning. His expertise in strategic planning and execution will be instrumental in driving the targeted growth of our General Aire, General Oil, Garber, Second Wind, and Unifilter product brands across new and existing channels.
Additionally, we are pleased to announce that Allan Feys, our long-standing Director of Sales and New Business Development, will transition into the role of National Contractor Services Manager. Allan’s wealth of product knowledge and industry expertise will be invaluable in supporting Eric’s transition, as well as providing training and education to customers and sales staff.
This is an exciting time for the General Filters Family of companies and brands as we continue to uphold our 89-year legacy of being fiercely independent, family-owned, and dedicated to fostering true win-win partnerships with our wholesale and contractor customers.
Our unwavering priority remains to deliver exceptional service and support to our valued contractor and wholesale partners, ensuring their continued success.
For additional information, contact:
John Redner, VP of Operations
General Filters, Inc.
248-513-3302
JohnR@generalfilters.com
About General Filters, Inc.
Founded in 1937, General Filters Inc.’s professional experience spans three generations of the Redner Family. Manufacturers of whole house residential indoor air quality (IAQ) products (humidifiers, dehumidifiers, air cleaners, and UV air purifiers) and residential heating fuel oil filters, General Filters’ brands include GeneralAire®, Second Wind™ (IAQ), Gar-Ber, Unifilter®, and General (Oil). With manufacturing plants located in Novi, MI and Toronto, ON, products can be purchased from wholesalers and contractor customers across North America. Visit: www.GeneralFilters.com for more information.
