Cookie Policy

What are cookies?

Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser. They are pieces of information that are stored by your hard drive to remember aspects of your visits to a particular website. Cookies flag information about your activity on our website and allow you to take full advantage of some of our website’s best features.

In order to provide the best guest experience possible, we also use cookies for reporting and analysis purposes. Examples may be: how guests are shopping our website, performance of our marketing efforts, your response to those marketing efforts, and the delivery of relevant marketing messages to each guest (Targeted Advertising).

This information helps us improve our site and make it friendlier and easier to use. Cookies help us trouble shoot if we experience problems with our website.

We may also use cookies to manage General Filters, Inc. banner advertisements displayed on other websites across the Internet.

Cookies must be turned on in order to place an order online.

How do I turn my cookies on?

The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether.

Chrome 3.0 or higher

Click the wrench icon at the top right of the browser. Select “Options” from the drop down menu that appears. Click on the “Under the Hood” tab. You will see an area entitled “Privacy”. Scroll down to “Cookie settings” and select “Allow all cookies” from the drop down box. Click “OK” to close the menu.

Firefox 3.0 or higher:

Click the “Tools” menu at the top of the browser. Select “Options” from the drop down menu that appears. Click on the “Privacy” tab. You will see an area entitled “Cookies”. Click in the checkbox (small white square) next to “Accept cookies from sites”. A check indicates that this option is selected. Click “OK” to close the menu.

Internet Explorer 7 or higher

Click the “Tools” menu at the top of the browser. Select “Internet Options” from the drop down menu that appears. Click on the “Privacy” tab. Using the slider graphic, set it to “Medium”. Click “OK” to close the menu.

Safari 3.1 or higher:

Click on the “Safari” menu at the top of the screen. Select “Preferences” from the drop down menu that appears. Click on the “Security” tab. You will see an area entitled “Accept cookies”. Click in the checkbox (small white circle) next to “Always”. Click “OK” to close the menu.

Questions?

If you have any questions regarding our Terms of Use Policy, we will do our best to answer them. Here’s how to contact us:

Write Us or Visit In Person At:

General Filters, Inc.


43800 Grand River Avenue

Novi, MI 48375

Full History

1937
general-filters-timeline-1937

Founded in Detroit

General is founded by Art and Grace Redner in Detroit, Michigan, marking the beginning of a family legacy.
1939
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Supporting the War Effort

General begins manufacturing filters for bomber ground support equipment during World War II.
1943

Expanding Operations

General moves to a new Detroit location at Schoolcraft and Grand River.
1946
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New Detroit Home

General relocates to 12890 Westwood Avenue in Detroit, strengthening operations in Michigan.
1948

Growth into Canada

Canadian General Filters Ltd. is founded, extending reach to North America.
1953

Relocation to Novi, Michigan

General Filters moved to its current location in Novi, Michigan, marking a major milestone in its evolution as a manufacturing company.
1958
general-filters-timeline-1958

Model 250 Humidifier Introduced

The Model 250 set a new standard for whole-home comfort, helping families maintain healthy humidity and improve indoor air quality.
1962
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New Oil Filters Introduced

1969
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Model 1040 Humidifier Debuts

General Filters introduced the Model 1040 humidifier, a breakthrough product that helped define whole-house humidification.
1983
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AC 1 Air Cleaner Introduced

General Filters introduced the Model 1040 humidifier, a breakthrough product that helped define whole-house humidification.
1997
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Steam Humidifiers Introduced

The GeneralAire Model 5500 provides clean, sterile moisture with a furnace-independent design, disposable cylinder, digital diagnostics, and included humidistat.
2006
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Gar-Ber® Acquisition

Gar-Ber Spin-On residential fuel oil filters were acquired by General Filters and continue to be manufactured to the same trusted specifications.
2006
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Elite Humidifiers Introduced

2009
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Advanced TERSus Technology Introduced

2014
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Dehumidification Expansion

The acquisition of Air & Energy Products expanded the company’s whole-house dehumidifier offerings.
2018
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Advanced Air Solutions

Wi-Fi-enabled dehumidifiers were introduced under the GeneralAire® brand, and Second Wind™ Air Purifiers were acquired to expand UV air purification solutions.
2018
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Touch Screen & Wi-Fi Control

GeneralAire DH75 and DH100 whole-house dehumidifiers (75-100 pints/day) feature LCD touch screens and Wi-Fi capability via the GeneralAire App for remote monitoring.
2019
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Touch Screen & Wi-Fi Control

GeneralAire DH75 and DH100 whole-house dehumidifiers (75-100 pints/day) feature LCD touch screens and Wi-Fi capability via the GeneralAire App for remote monitoring.
2020
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Model 5500 Steam Humidifier Introduced

2020
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Brand Logo Refresh

New GeneralAire®, General Filters, and Canadian General Filters Brand Logos Introduced
2020
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Model 3200 Evaporative Humidifier Introduced

2020
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Model 4200 Evaporative Humidifier Introduced

2020
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Industry Standard Vapor Pad Lineup Introduced

2021
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BioGaskets Included in All Gar-Ber Oil Products

2021
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Introduced MERV 13 Filters

2023
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Model 4400A Fan-Assist Evaporative Humidifier Introduced