Maximize Every Installation
Join the General Contractor Partner Program and gain access to exclusive incentive programs for HVAC contractors, expert product support, and reliable solutions that help your business and foster customer trust.
Fiercely Independent, Just Like You!
Continuous advancements to meet a variety of residential applications.
Dedicated technical teams and quality resources for every install.
Whole-home solutions that protect indoor air and improve overall quality of life.
Fiercely independent and dedicated to delivering quality products through exceptional customer service.
Designed and built in Michigan for more than 88 years.
Solutions Built for HVAC Professionals
Explore our full line of whole-home indoor air quality (IAQ) products trusted by HVAC professionals for their performance, reliability, and ease of installation.
Grow with
Our Contractor Partner Program
Join our CPP: an exclusive network that rewards loyalty, builds expertise, and supports your business with the tools and
resources to succeed.
Branded Merchandise
Utilize funding to purchase General Filters, Inc. merchandise and wearables.
Co-Branding Support
Access marketing resources and co-branded materials to help promote your business.
Extended Warranties
Enroll to unlock longer product warranties and additional coverage for your customers.
Access to Free Products
Earn incentives that can be used toward free General Filters, Inc. equipment.
Membership Tiers That Fit Your Business
Are you just getting started or ready to elevate your partnership? The General Contractor Program offers tiered benefits designed to support a variety of needs and situations.
General Certified
Ideal for contractors just beginning their partnership with us.
- Open Enrollment
- “Find A Contractor” Listing On Site
- Loyalty Incentives
- Access to Merchandise
- Training & Marketing Materials
- Contractor Private Label Badges
- 3rd Party Business Services
- Access to Special Offers
General Certified
For contractors who want to go above and beyond.
- Enrollment By Invite Only
- “Find A Contractor” Listing On Site
- Loyalty Incentives
- Access to Merchandise
- Customized Co-branded Marketing Materials
- Training & Marketing Materials
- Contractor Private Label Badges
- 3rd Party Business Services
- Access to Special Offers
- Executive Access to New Products / Services / Offers
- Training Certifications
HOW IT WORKS
Enroll
Sign up online to join the program and gain access to contractor-exclusive rewards and resources.
Submit Invoices
Upload your eligible purchase invoices to track your progress and maximize rebate opportunities.
Earn
Accumulate rewards through ongoing purchases and performance milestones.
Redeem
Enjoy your rewards, whether its a free product, co-branded marketing support, or General Filters, Inc. merchandise.
CONTRACTOR SPOTLIGHT
Highlighting Quality Service and Craftsmanship
Meet contractors who represent the General Filters standard of excellence.
Target Air HVAC
Target Air HVAC is a family-owned, licensed contractor serving Metro Detroit since 2020. They provide reliable furnace, heat pump, and AC services with certified technicians. Committed to safe, efficient comfort and a customer-first approach.
“General Filters is a great local Michigan company that I have done business with for the past 31 years. They are extremely easy to work with and stand behind their products. Being a family-owned company is definitely a plus. Decisions can be made quickly, and true family values are instilled in the staff.”
Tech Support You Can Rely On
Are you just getting started or ready to elevate your partnership? The General Contractor Program offers tiered benefits designed to support a variety of needs and situations.
Find a Wholesaler
Easily locate certified wholesalers in your area to get the right products and support you need to deliver efficient, high-quality installations every time.
Resources for Contractors
Access supplemental materials to assist with product understanding and familiarity as well as upcoming events, news and more.
GeneralAire® Product Catalog- 3200__4200_Parts_Reference.pdf
- GA50-GA51_Current_Sensing_Relay_Installation__Owners_Manual_R.pdf
- 747L_Legacy_Humidifier_Installation__Owners_Manual_R.pdf
- 81_Legacy_Humidifier_Installation__Owners_Manual_R.pdf
- 65_Legacy_Humidifier_Installation__Owners_Manual_R.pdf
- SL-16_-_REV_A_-_SL16_Installation__Owners_Manual.pdf
- 1040_Installation__Owners_Manual.pdf
- DH75__DH100_Parts_Reference.pdf
- 1300_Dehumidifier_Installation__Owners_Manual_R.pdf
- Model_REV_A_DH95__Installation__Owners_Manual.pdf
- Model_REV_A_DH70__Installation__Owners_Manual.pdf
- What_Are_The_Signs_of_Poor_Indoor_Air_Quality.pdf
- GFI_LIT__PPS_-_GeneralAire_PARTS_Price_Schedule_-_Obsolete_Models_-_Please_Call_for_Pricing_R.pdf
- GFI_LIT__8518_REV_A_-_REPLACEMENT_PARTS_CAT_-_KMW_-_8-15-2025.pdf
- TERSus____HEPA__Parts_Reference-1.pdf
- GeneralAire_890AIV_Installation__Owners_Manual.pdf
- SSCB15_Air_Cleaner_Installation__Owners_Manual_R.pdf
- SSCB7_Air_Cleaner_Installation__Owners_Manual_R.pdf
- GA4040_Air_Cleaner_Installation__Owners_Manual_R.pdf
- GA52F32_Air_Cleaner_Installation__Owners_Manual_R-1.pdf
- GA50s_Series_Air_Cleaners_Installation__Owners_Manual_R.pdf
- GUV_2000_2018__MSP_180_Parts_Reference.pdf
- 1000KCS__1002KCS_Manual_Rev4.pdf
- Second_Wind_Air_Purifier_24V_MANUAL_REV_8_5-3-2019-4.pdf
- Second_Wind_Air_Purifier_24V_MANUAL_REV_8_5-3-2019-3.pdf
- PCO2450_UV_Air_Purifier__Installation__Owners_Manual_R.pdf
- GUV25403A_SuperPlasma_UV_Air_Purifier_Installation__Owners_Manual_R.pdf
- GUV2018_UV_Air_Purifier__Installation__Owners_Manual_R.pdf
- Spin-On Oil Filter
- 99-61_Rev_4_99B_Fuel_Oil_Filter_-_INSTALLATION_AND_MAINTENANCE.pdf
- 77-61_Rev_4_77B_Fuel_Oil_Filter_-_INSTALLATION_AND_MAINTENANCE.pdf
- FBR_Rev_4_-_2A-700B_-_INSTALLATION_AND_MAINTENANCE.pdf
- 1A-61_Rev_4_1A-25B_-_INSTALLATION_AND_MAINTENANCE.pdf
- What_Are_The_Signs_of_Poor_Indoor_Air_Quality.pdf
- GA_LIT__OILPS_-_General_Filters_Oil_Product_Price_Schedule_Effective_February_10,_2024_R.pdf